Industry Update: Digital Ads & Marketing
VRC is proud to release its latest Industry Report. The report provides a concise, insightful update on the Digital Ads & Marketing industry including recent transactions, market multiples, company performance and purchase price allocation percentages.
Industry Highlights
- On September 15, 2022, ZW Data Action Technologies, an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it signed a letter of intent, and has formally proposed an acquisition offer to Henan Baodun Information Technology Co., Ltd. Baodun is a full-service internet marketing company integrating content marketing, advertising effect optimization and brand marketing.
- On September 6, 2022, CommerceHub, an industry-leading commerce network connecting supply, demand and delivery for the world’s leading retailers and brands, and ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions, announced that they entered into a definitive agreement for CommerceHub to acquire the outstanding shares of ChannelAdvisor in a transaction led by global software investor, Insight Partners, for approximately $732 million.
