Industry Update: CPG Food & Beverage
VRC is proud to release its latest Industry Report. The report provides a concise, insightful update on the Consumer Product Goods – Food & Beverage industry including recent transactions, market multiples, company performance and purchase price allocation percentages.
Industry Highlights
- On December 18, 2024, General Mills, Inc. announced that it completed the
acquisition of Whitebridge Pet Brands’ North American premium Cat feeding
and Pet treating business from NXMH in a transaction valued at $1.45 billion.
The business, which includes the Tiki Pets and Cloud Star portfolio of brands,
is a growth leader in the Cat feeding and Pet treating segments. - On January 17, 2025, PepsiCo, Inc. announced that it completed the acquisition of Garza Food Ventures LLC, dba Siete Foods for $1.2 billion. The acquisition will complement PepsiCo’s portfolio with the addition of an authentic, Mexican-American brand, while also growing its better-for-you food offerings. Founded in 2014, Siete produces authentic heritage-inspired tortillas, salsas, seasonings, sauces, cookies, snacks and more.
