Industry Update: CPG Personal Care
VRC is proud to release its latest industry report. The report provides a concise, insightful update on the CPG Personal Care industry including recent transactions, market multiples, company performance and purchase price allocation percentages.
Industry Highlights
- On March 27, 2024, The Procter & Gamble Company, a leading provider of consumer-packaged goods worldwide, acquired Rolaids, the manufacturer of antacids chewable tablets and soft chews products that provide rapid relief from heartburn and acid indigestion.
- On June 3, 2024, The Estée Lauder Companies Inc. announced that it completed its acquisition of the Canadian-based DECIEM Beauty Group Inc. ELC first invested in DECIEM in 2017, increased its stake to become majority owner in 2021, and recently exercised its option to purchase the remaining interests in DECIEM. The total investment, net of cash, is approximately $1.7 billion over the three tranches.
