Mercedes Falcon, ASA

Senior Vice President


  • Allocation of Purchase Price (ASC 805)
  • Brand Valuation
  • Equity
  • Financial Reporting Valuations
  • Global Tax
  • Global Valuation Services
  • Goodwill Impairment
  • In-Process Research & Development
  • Intellectual Property & Intangible Assets
  • Long-lived Intangibles
  • Mergers & Acquisitions
  • NOL Carryforwards
  • Pre-Acquisition
  • Section 409A
  • Stock Option Plans (ASC 718)
  • Transfer Pricing (Section 482)

Tel. No. (415) 513-4779

50 California Street
Suite 1300
San Francisco, California 94111

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Mercedes FalconMs. Falcon has extensive experience in business valuation for financial and tax purposes, project management and corporate finance.

Prior to joining Valuation Research, Ms. Falcon held the position of manager in corporate finance advisory for Grant Thornton LLP in San Francisco. She previously held positions at KPMG LLP in London, PricewaterhouseCoopers LLP in New York City, Deloitte Financial Advisory Services LLP in New York City, and Citibank, NA in Caracas, Venezuela.

She earned an MBA from William E. Simon Graduate School of Business Administration at the University of Rochester. She holds a bachelor of arts in economics from the Universidad Catolica Andres Bello in Caracas, Venezuela. In addition, she holds the designation of accredited senior appraiser (ASA).