VRC is proud to release its latest Industry Report. The report provides a concise, insightful update on the Digital Ads & Marketing industry including recent transactions, market multiples, company performance and purchase price allocation percentages.

Industry Highlights

• In July, 2021, Cox Automotive, a provider of vehicle remarketing services based in Atlanta, Georgia, has acquired FleetMaster, a specialist in workflow technology for rental, leasing and dealerships for an undisclosed sum. This step will forward Cox’s mobility offering across Europe and international markets.
• In May, 2021, Criteo S.A., the global technology and marketing solutions company, announced the acquisition of Mabaya, a leading retail media technology company that powers sponsored products and retail media monetization for major ecommerce marketplaces globally. The transaction will be complementary to Criteo’s Commerce Media Platform.

Past Industry Updates