Industry Update: Digital Ads & Marketing
VRC is proud to release its latest Industry Report. The report provides a concise, insightful update on the Digital Ads & Marketing industry including recent transactions, market multiples, company performance and purchase price allocation percentages.
Industry Highlights
- On February 8, 2021, Magnite, Inc. agreed to buy rival SpotX for $1.17 billion in cash and stock from RTL Group. SpotX, Inc. develops an online video advertising platform for publishers and advertisers. It allows publishers to
access programmatic infrastructure and advertisement serving, holistic yield management, multi-screen video, and transparency and actionable insights. - On January 21, 2021, ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced its investment in private domain SaaS software operation service provider Weiyouxin Technology. ZW Data and Weiyouxin strive to provide WeChatbased social CRM operating tools to empower large brand name merchants to build digital marketing platforms.
