Industry Update: Digital Ads & Marketing

Industry Highlights

  • In July, 2021, Cox Automotive, a provider of vehicle remarketing services based in Atlanta, Georgia, has acquired FleetMaster, a specialist in workflow technology for rental, leasing and dealerships for an undisclosed sum. This step will forward Cox’s mobility offering across Europe and international markets.
  • In May, 2021, Criteo S.A., the global technology and marketing solutions company, announced the acquisition of Mabaya, a leading retail media technology company that powers sponsored products and retail media monetization for major ecommerce marketplaces globally. The transaction will be complementary to Criteo’s Commerce Media Platform.

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