Industry Update: CPG Personal Care

Industry Highlights

  • On February 23, 2021, The Estée Lauder Companies Inc. announced that it entered into an agreement to increase its investment in the Canadian-based, vertically integrated, multi-brand company, DECIEM Beauty Group Inc. from approximately 29% to approximately 76% for approximately $1.0 billion. Known as “The Abnormal Beauty Company,” DECIEM is an industry disruptor with a consumer-focused approach.
  • On January 5, 2021, Coty Inc., one of the world’s largest beauty companies and the global leader in fragrances, announced the completed acquisition of a 20% ownership interest in Kim Kardashian West’s business for $200 million. The strategic transaction was announced in June 2020 and successfully completed on schedule in Q3 fiscal year 2021.

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