P.J. Patel, CFA, Co-CEO and senior managing director of Valuation Research Corporation (VRC), a leading provider of independent valuations and value-related services for more than 40 years, will be a presenter at the Third International Business Valuation Conference on January 19th at Bocconi University in Milan. Patel will address the topic of Brand Valuations for Consumer Product Companies.
The conference is sponsored by the OIV (Organizmo Italiano di Valutacione) Foundation. More information on the conference can be found at OIV Foundation website, www.fondazioneoiv.it.
Patel’s presentation will cover the valuation methodologies involved in valuing brands of consumer product companies. Patel specializes in the valuation of businesses, and assets and liabilities for financial reporting purposes. In particular, he has focused on valuations of intangible assets including brands, in-process R & D, software, patents and other intellectual property assets.