Ed Hamilton and Chris Mellen Published in Luxury Daily on Luxury Brand Value
For Luxury Brand Valuations, Name is Everything
Ed Hamilton, Senior Vice President in VRC’s Princeton/Yardley office and Chris Mellen, Managing Director in VRC’s Boston office, wrote an article for Luxury Daily magazine discussing the importance of valuation of luxury goods, particularly considering the high intangible value consumers associate with the brand name and brand portfolio of a luxury brand.
“It is not every day that the vocabulary of a soft science like consumer psychology overlaps so neatly and precisely with that of financial engineering. But when it comes to placing a value on luxury goods and their producers, it is indeed all about the intangible.”
Subscribers can read the full article here.