Accounting’s 21st Century Challenge: How to Value Intangible Assets
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When RadioShack Corp. filed for bankruptcy protection last year, it raised more than $170 million by selling such holdings as real estate, leases and inventories of smartphones, computer cables and cameras.
But the retailer’s books didn’t acknowledge two of its most valuable assets: its brand and its customer data.
How do you attach a price tag to something you can’t see or touch?
