Consumers have become increasingly demanding of consumer products manufacturers in recent years. As the U.S. population ages and social trends and lifestyles change, consumers expect products to go far beyond satisfying basic needs to providing more perceived benefits for the user, as well being better for the environment. Success depends on innovation, as well as the effectiveness of advertising campaigns and marketing programs.

Consumer products manufacturers continue to face rising commodity costs, affecting every level of operation from manufacturing to transportation. Many U.S. companies have already raised product prices and implemented cost-cutting measures, and are now beginning to see the benefits of these actions. Manufacturers are attempting to stimulate sales by entering new and emerging markets in Central and Eastern Europe, China, and India, as well as, creating new product categories, adding new distribution channels, and acquiring or divesting businesses.

VRC serves major clients in the consumer products industry. Core services include valuations for financial reporting and tax purposes, as well as financial opinions with respect to valuation, fairness, solvency, and capital adequacy.